کاربرد مدل (ISM)جهت رتبه بندی محصولات شوینده صنعتی با استفاده از روش TOPSIS-AHP فازی

نویسندگان

1 دانشجوی دکتری مدیریت صنعتی، دانشگاه آزاد اسلامی، واحد قزوین، قزوین، ایران

2 کارشناس ارشد، دانشگاه آزاد اسلامی،‌واحد قزوین، باشگاه پژوهشگران جوان و نخبگان، قزوین، ایران

چکیده

در دنیای رقابتی عصر حاضر، سازمان‌ها برای رشد و پایداری خود باید به جدیت تلاش نموده و از استراتژی مناسب جهت پیشرفت و حفظ بقای خود بهره‌گیری نمایند. امروزه، محیط پیرامون سازمان‌ها به سرعت در حال تغییر است که می‌توان به تغییرات تنوع تقاضا و نیازهای مشتریان در انتخاب شوینده‌های صنعتی اشاره کرد. در این پژوهش ابتدا به شناسایی معیارهای سنجش شوینده‌های صنعتی پرداخته می‌شود. سپس با استفاده از روش مدل ساختار تفسیری به سطح‌بندی این عوامل و دسته‌بندی آنها پرداخته می‌شود. در پایان، با استفاده از روش تاپسیس فازی برای رتبه‌بندی شش شوینده صنعتی برتر بهره برده می‌شود. نتایج این پژوهش نشان می‌دهد که معیارهایی که از نیروی پیش‌برندگی بیشتر و وابستگی کمتری برخوردارند، در مدل AHP هم از مقدار وزن بیشتری برخوردار شده‌اند. در این پژوهش، برای افزایش کارایی نتایج حاصل از تکنیک تاپسیس فازی وزن داده‌ها با استفاده از روش تحلیل سلسله مراتبی تعیین می‌شود. همچنین، برای تفسیر میزان تاثیر معیار‌ها به‌طور همزمان از مدل ساختار تفسیری بهره برده می‌شود.

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