نوع مقاله : مقاله پژوهشی
نویسندگان
دانشگاه علم و صنعت ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The use of digital platforms in exports has paved the way for many companies in the world to increase the share of exports and internationalize. The use of this export approach among Iranian companies has received little attention so far; Therefore, it seems necessary to identify important and influencing factors on exports through online platforms.
The current research is a combination of both qualitative and quantitative methods in terms of purpose, application and research methods. In the qualitative section, by categorizing the background of the research and then analyzing the themes based on the interviews conducted with the managers of 12 Iranian exporting companies, the factors affecting exports with the help of platforms were formulated. In the quantitative part, by using DEMTEL method, the effectiveness and effectiveness of 10 overarching themes identified were determined. The results of the research show that macro-level factors such as "the need for all-round government export support" have the most influence, and this factor along with "the country's macroeconomic environment", "the country's technological and internet infrastructure" and "the company's organizational structure and resources" are among the factors. In addition, although micro-level factors such as "entrepreneurial orientation of companies" or "advantages of platforms" have a high interaction with other factors, they are mostly influential and actually influenced by macro-level factors.
کلیدواژهها [English]
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