شناسایی الگوی همکاری-رقابت در صنعت خودروسازی ایران بر اساس رویکرد سیستمی: مطالعه داده بنیاد

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری سیاست‌گذاری بازرگانی، دانشگاه شهید بهشتی

2 دانشیار دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی

چکیده

همکاری هم‌زمان شرکت‌های رقیب که از آن به همکاری-رقابت یاد می شود اخیرا موردتوجه صنایع قرار گرفته است. شرکت-ها با اغراضی همچون افزایش بهره‌وری و ارتقاء جایگاه رقابتی خود از این راهبرد بهره می‌گیرند. بررسی‌های انجام گرفته حاکی از این است که این پدیده در صنعت خودروسازی ایران تاکنون الگوسازی نشده است و ابعاد و مؤلفه‌های آن شناسایی نشده است. پژوهشگر در این مقاله قصد دارد با استفاده از ابزار روش‌شناختی کیفی و راهبرد نظریه‌پردازی داده بنیاد به شناسایی الگوی همکاری-رقابت در صنعت خودرو ایران بپردازد. جامعه آماری این پژوهش شرکت ایران‌خودرو گروه سایپا و روش نمونه‌گیری، نمونه‌گیری هدفمند است.

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