نویسنده
عضو هیأت علمی گروه مدیریت و حسابداری دانشگاه آزاد اسلامی واحد کرج
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Abstract
In recent years, the issue of entrepreneurial marketing for startups and start-ups has become an important and strategic issue, and achieving the determinants of entrepreneurial marketing has become the basis of many decisions made by startup managers and start-ups. The purpose of this paper is to conduct a field research and exploration; "Identifying and explaining the entrepreneurial marketing model for start-ups and start-ups." The statistical population is 20 experts and university professors who were randomly selected. To identify the dimensions and components of the model, we first identified the dimensions through interviews with experts and then, using the Delphi method, modified and stabilized the components. The results of statistical analysis were obtained and presented in the proposals. Expert opinion of variables derived from indicators, graphs or conceptual models is drawn and presented.
The results of this study show that the five dimensions of entrepreneurial marketing for start-ups and start-ups are: commercialization, risk-taking, market innovation, operationalization of processes and entrepreneurship; That affects the entrepreneurial marketing of startups.
کلیدواژهها [English]
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