شناسایی الگوی همکاری-رقابت در صنعت خودروسازی ایران بر اساس رویکرد سیستمی: مطالعه داده بنیاد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری سیاست‌گذاری بازرگانی، دانشگاه شهید بهشتی

2 دانشیار دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی

چکیده

همکاری هم‌زمان شرکت‌های رقیب که از آن به همکاری-رقابت یاد می شود اخیرا موردتوجه صنایع قرار گرفته است. شرکت-ها با اغراضی همچون افزایش بهره‌وری و ارتقاء جایگاه رقابتی خود از این راهبرد بهره می‌گیرند. بررسی‌های انجام گرفته حاکی از این است که این پدیده در صنعت خودروسازی ایران تاکنون الگوسازی نشده است و ابعاد و مؤلفه‌های آن شناسایی نشده است. پژوهشگر در این مقاله قصد دارد با استفاده از ابزار روش‌شناختی کیفی و راهبرد نظریه‌پردازی داده بنیاد به شناسایی الگوی همکاری-رقابت در صنعت خودرو ایران بپردازد. جامعه آماری این پژوهش شرکت ایران‌خودرو گروه سایپا و روش نمونه‌گیری، نمونه‌گیری هدفمند است.

کلیدواژه‌ها


عنوان مقاله [English]

Identifying coopetition model in Iran Automotive industry based on systematic approach : A grounded theory study

نویسندگان [English]

  • Mahdi Mohammadi 1
  • bahman Hajipour 2
1 Faculty of Management and Accounting, shahid Beheshti university, Tehran, Iran
2 faculty of Management & Accounting of Shahid Beheshti Univesity
چکیده [English]

Synchronous co-operation between competing companies, which is referred to coopetition, has recently been considered by industries. Companies use this strategy for various purposes, such as increasing productivity, improving competitive positioning and gaining their industry knowledge and technology. Reviews indicate that this phenomenon has not been modeled in Iran Automotive Industry yet and its dimensions and components has not been identified. In this paper, researcher intends to identify and explain coopetition model in Iran Automotive Industry by use of Qualitative Methodological Tool and Grounded Theory strategy. Statistical population of this study are Iran Khodro Company and SAIPA Group, and sampling method is theoretical sampling. Results are identified in three parts. The first part deals with coopetition drives which include internal and external drives and factors, the second part deals with coopetition process with centered cooperation strategies and, finally the third part deals with outputs of using coopetition in Iran Automotive Industry.

کلیدواژه‌ها [English]

  • Automotive industry
  • coopetition
  • grounded theory
  • inter-firm relationships
  • systematic approach
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