نوع مقاله : مروری
1 استاد و عضو هیات علمی گروه مدیریت بازرگانی دانشگاه تهران
2 دانشیار و عضو هیات علمی گروه مدیریت بازرگانی دانشگاه تهران
3 کارشناس ارشد مدیریت بازرگانی دانشگاه تهران
عنوان مقاله [English]
In the present situation of Iran, the development of non-oil exports is one of the most important political and economical issues that is of particular importance not only in terms of its value but also in terms of creating employment within the country. It is clear that a vast country like Iran, rich in natural resources, should be able to play a major role in the production and export of non-oil products in the world. One of these resources is a significant amount of ornamental stones. Iran is rich in terms of variety of colors, variety of stones, resistances, etc.
However, despite its rich rock resources, it has not been able to achieve a desirable position in exporting this product to the world. According to the necessity of the subject, this research was conducted to investigate the key factors of the success of Iran’s decorative stones export Carried Out. The research is an applied target and uses descriptive survey method. An interview with the experts was and a questionnaire were used to collect the data. The statistical population of the study consists of decorative stones exporting companies in Tehran province. Since this research was carried out using the AHP method which is based on expert opinion, the sample size was calculated using the information of the Iranian Rock Association (28 companies),of which was finally answered to 21 Filled the questionnaires. Data analysis was performed using the AHP hierarchical process analysis method. First, using extensive library studies and examining multiple models in identifying key success factors and factors affecting export performance, the key factors of export success are generally identified, and ultimately through comprehensive interviews, based on the Stevean and colleagues’ model. With a number of industry experts, 22 key factors were identified and then a questionnaire based on paired matrix matrices was designed. After collecting questionnaires, factors were prioritized using the AHP method. Based on the research findings, the factors of manager’s perception of exports, the international experience of the director, the recognition of the director of international trade, the mastery of the foreign language manager, the proper production factors, the skilled manpower in production and exports, the barriers to trade, the political-legal environment, The demand for foreign markets and the banking system and the economic environment were ranked first to tenth Based on Their Priority respectively.