نوع مقاله : مقاله پژوهشی
1 استادیار موسسه مطالعات و پژوهشهای بازرگانی
2 پژوهشگر موسسه مطالعات و پژوهش های بازرگانی
3 استادیار دانشکده مهندسی صنایع دانشگاه تهران و پژوهشگر موسسه مطالعات و پژوهش های بازرگانی
عنوان مقاله [English]
Knowledge-based companies have been expanded due to supportive policies, but they have not been successful in term of export due to lack of comprehensive industrial, trade and technology policies and tools. In this study, export promotion tools of high-tech products in Iran are evaluated and compared with other countries, especially with South Korea and India. Then, the tools are ranked using Principal Component Analysis (PCA). According to the results, the following tools have the highest priority: establishing private institutes in target countries to provide specialized market and marketing services, supporting knowledge-based companies to establish an agency in target countries, delivering pre-export services, granting for acquisition of export certificates and standards (e.g. CE), and transferring successful export experiences.