بررسی‌های بازرگانی

بررسی‌های بازرگانی

تاثیر کاربرد کلان داده ها بر عملکرد مالی با تاکید بر مزیت رقابتی در صنعت شیر و فرآورده های لبنی استان کرمان

نوع مقاله : پژوهشی

نویسندگان
1 گروه اقتصاد کشاورزی، دانشکده کشاورزی، دانشگاه جیرفت
2 گروه اقتصاد، دانشکده مدیریت و علوم انسانی، دانشگاه دریانوردی و علوم دریایی، چابهار، ایران
3 دانشیار اقتصاد کشاورزی، دانشگاه سیستان و بلوچستان، زاهدان، ایران
چکیده
کلان ‌داده‌ها به عنوان یک منبع عظیم اطلاعاتی می‌توانند به صنابع کمک کنند تا عملیات، فرایندها و منابع خود را بهینه کنند. توسعه و گسترش کلان داده‌‌ها و فناوری‌‌های مبتنی بر آن، توجه بسیاری از محققان را به این موضوع جلب کرده است. با این وجود، شواهد تجربی بسیار کمی در مورد سهم استفاده از کلان داده‌‌ها بر عملکرد مالی کارخانه‌‌های تولیدی و مزیت رقابتی ارائه شده است. لذا این مطالعه به بررسی تاثیر کاربرد کلان داده‌‌ها از نظر فنی و فردی بر عملکرد مالی در صنعت شیر و فرآورده‌‌های لبنی استان کرمان با تاکید بر مزیت رقابتی در سال 1402 پرداخت. جامعه آماری در این پژوهش کلیه کارکنان در صنایع شیر و فراورده‌‌های لبنی استان کرمان به تعداد 490 نفر می‌‌باشند که درنهایت با استفاده از فرمول کوکران اوکان تعداد 215نفر به عنوان نمونه انتخاب شدند برای بررسی موضوع از آزمون معادلات ساختاری استفاده گردید. نتایج نشان داد که کاربرد فنی و فردی کلان داده‌‌ها در صنایع بر عملکرد مالی با نقش واسطه‌‌ای مزیت رقابتی تأثیر مثبت و معناداری دارد. همچنین مزیت رقابتی بر عملکرد مالی تاثیر مثبت و معناداری دارد. بنابراین می‌‌توان گفت، کارخانه‌‌هایی که از فناوری کلان داده‌‌ها در عملیات تولید خود استفاده می‌‌کنند، مزیت رقابتی را برای خود ایجاد کرده، که این امر منجر به افزایش عملکرد مالی برای آنها خواهد شد
کلیدواژه‌ها

موضوعات


عنوان مقاله English

The Effect of Using Big Data on Financial Performance with an Emphasis on Competitive Advantage in the Milk and Dairy Products Industry of Kerman Province

نویسندگان English

hajar esnaashari 1
mojtaba abbasian 2
Ali Sardar Shahraki 3
1 Department of Agricultural Economics, Faculty of Agriculture, University of Jiroft, Jiroft,
2 Faculty of Management and Human Sciences, University of Maritime and Marine Sciences, Chabahar,
3 Associate Professor of Agricultural Economics, University of Sistan and Baluchestan, Zahedan, Iran
چکیده English

Big data as a huge source of information can help industries to optimize their operations, processes and resources. The development and expansion of big data and technologies based on it has drawn the attention of many researchers to this issue. However, very little empirical evidence has been provided on the contribution of using big data to the financial performance of manufacturing plants and competitive advantage. Therefore, this study investigated the impact of the use of big data from a technical and individual point of view on financial performance in the milk and dairy products industry of Kerman province, emphasizing the competitive advantage in 2023. The statistical population in this research is 490 employees in the milk and dairy industries of Kerman province, and finally 215 people were selected as a sample using the Cochran-Ocan formula. The results showed that the technical and individual application of big data in industries has a positive and significant effect on financial performance with a mediating role of competitive advantage. Also, competitive advantage has a positive and significant effect on financial performance. Therefore, it can be said that factories that use big data technology in their production operations have created a competitive advantage for themselves, which will lead to an increase in their financial performance.

کلیدواژه‌ها English

Big Data Capability / Financial Performance / Competitive Advantage
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دوره 22، شماره 127 - شماره پیاپی 127
مهر و آبان 1403
صفحه 47-62

  • تاریخ دریافت 14 خرداد 1403
  • تاریخ بازنگری 30 تیر 1403
  • تاریخ پذیرش 09 مرداد 1403