اخوان خرازیان؛ مریم و دادبه؛ شیوا (1402). تاثیر مزایای درک شده مشتریان دیجی کالا از قیمت، راحتی و محصول بر نگرش و قصد خرید آنلاین. بررسیهای بازرگانی، 21(119)، 99-118.
doi: 10.22034/bs.2022.557353.2592
تقوایی یزدی؛ مریم و پارت؛ پانتهآ (1401). تأثیر فرهنگ بر رفتار مصرفکننده برند لوکس از طریق نقش میانجی نگرش مصرفکننده (مطالعه موردی: برند اپل). فصلنامه مطالعات میان رشتهای مدیریت بازاریابی، دوره اول، شماره 1، صص 31-55.
https://sanad.iau.ir/Journal/gism/Article/1001524
حاتمی؛ خدیجه، آقایاریهیر؛ توکل و امیرکواسمی؛ ایوب (1395). بررسی تاثیرات دینداری و عزت نفس بر مصرف نمایشی (مورد مطالعه: دانشجویان دانشگاه تبریز). مجله علوم اجتماعی دانشکده ادبیات و علوم انسانی دانشگاه فردوسی مشهد. سال دوم. شماره 13. صص 23-44.
https://doi.org/10.22067/jss.v13i2.36685
حبیبپور گتابی؛ کرم و بابایی همتی؛ زرنوش (1395). مصرف نمایشی در بین خانوادههای شهر تهران (مطالعه موردی مناطق 1، 7 و 19). فصلنامه شورای فرهنگی اجتماعی زنان و خانواده. سال نوزدهم. شماره 73.
Doi 10.22095/JWSS.2016.44402
زارعی؛ عظیم و مرادی؛ هادی (1398). واکاوی ارزش لذتگرایی و فایدهگرایی در خریدهای برخط. پژوهشنامه مدیریت اجرایی، 11 (21)، 13- 37. (DOI): 10.22080/JEM.2019.16324.2893
خادمی؛ مهدی، قادریانی؛ فاتح و نصرتی؛ شیوا (1402). مطالعه تأثیر کارکردهای نگرشی بر قصد خرید برندهای تقلیدی در ایران؛ تحلیل نقش جنسیت و ارزش خرید. بررسیهای بازرگانی، 21(118)، 35-60.
doi: 10.22034/bs.2022.552727.2550
خزائیزاده؛ حمید، لطفیزاده؛ فرشته، عبدالوند؛ محمدعلی و محترم؛ رحیم (1402). طراحی مدل راهبردی موفقیت فعالیتهای بازاریابی شبکههای اجتماعی با تاکید بر دو خصوصیت یکپارچگی و پاسخگویی. بررسیهای بازرگانی، 21(120)، 99-114.
doi: 10.22034/bs.2022.560464.2617
دهقانان؛ حامد، ترکستانی؛ محمد صالح، امیری؛ مقصود و مصلاییزاده؛ فریده (1403). شناسایی پیشایندهای همکاری مبتنی بر اعتماد در بازرگانی بینالملل با تاکید بر بستر میان فرهنگی. بررسیهای بازرگانی، 22(124)، 1-25.
doi: 10.22034/bs.2023.2008114.2825
زرینکمر؛ ساغر، رحیمی نیک؛ اعظم و حیدری؛ عباس (1401) مدل رفتار خریداران کالاهای لوکس در بازار طلا: یک مطالعه کیفی. فصلنامه مدیریت کسب و کار نوآورانه. دوره پانزدهم، شماره 58، صص 134-115.
https://journals.iau.ir/article_696555.html?lang=en
شیرمحمدی؛ یزدان، آبیاران؛ پریسا، هاشمی باغی؛ زینب و طالقانی؛ غلامرضا (2020). اثر پرستیژ، تمایز، تجربه، منافع اجتماعی برند بر بهره وری برند به واسطه جذابیت برند و شناسایی برند مشتری (مورد مطالعه: چرم تبریز). مدیریت بهرهوری، 52(1)، 117.
https://sanad.iau.ir/journal/jpm/Article/671973?jid= 671973&lang=fa
شیرمحمدی؛ یزدان، دارابی؛ غزاله، هاشمیباغی؛ زینب (1399). اثر جهتگیری ارزشی بر رفتار گردشگری محیطزیستی به واسطه تئوری ارزش عقیده هنجار و نظریه انتظار در میان گردشگران دربند و درکه. فصلنامه مطالعات مدیریت گردشگری، 15(50)، 221-252.
doi: 10.22054/tms.2020.37757.2147
طالبی؛ علیمحمد، حسنی درمیان؛ غلامرضا، مجدی؛ علی اکبر و کرمانی؛ مهدی (1400). تبیین جامعهشناسی مصرف نمایشی پوشاک (مورد مطالعه: شهر بیرجند- دی ماه 1399). مجله علوم اجتماعی دانشکده ادبیات و علوم انسانی دانشگاه فردوسی مشهد. سال 18. شماره 1. ص. 161- 192. (DOI): 10.22067/SOCIAL.2021.69389.1022
نوربخش؛ سید نوید، جعفری؛ پژمان، غفاری؛ فرهاد و منصوریان؛ یزدان (1397). مصرف نمایشی جوانان: آیندهی مصرفگرایی. فصلنامه آینده پژوهشی مدیریت. سال 22. شماره 115. صص 149- 173.
https://sanad.iau.ir/en/Journal/jmfr/Article/784553
Agrawal, D.K. (2019), “Addendum to Internet based distribution systems: a contemporary commentary”, in Seetharaman, P. and Cranfield, J. (Eds), Information Systems: Debates, Applications and Impacts, Routledge, Oxon, New York, pp. 136-140. https://onlinelibrary.wiley.com/doi/abs/10.1111/deci.12337
Akhavan kharazaian, M., Dadbeh, S. (2023). The Effect of Perceived Benefits of Digikala Customers on Price, Convenience and Product on Online Shopping Attitude and Intention. Commercial Surveys, 21(119), 99-118. doi: 10.22034/bs.2022.557353.2592. [In Persian]
Benli, B. Ferman, M. (2019), “The effect of cultural dimensions on conspicuous consumption and online compulsive buyinh behavior: a comparative study mong Turkish and American consumers”, Journal of Management Marketing and Logistics, Vol. 6 No. 2, pp. 103-127. https://doi.org/10.17261/Pressacademia.2019.1038
Bilancini, E. and Boncinelli, L. (2019), “Wage inequality, labor income taxes, and the notion of social status. Economics: the open-access”, Open-Assessment E-Journal, Vol. 13, pp. 2019-32. https://doi.org/10.5018/economics-ejournal.ja.2019-32
Boonchoo, P. and Thoumrungroje, A. (2017), “A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption”, Journal of International Consumer Marketing, Vol. 29 No. 3, pp. 194-205. https://doi.org/10.1080/08961530.2017.1289357
Dehghanan, H., Torkestani, M. S., Amiri, M., Mosalaee zadeh, F. (2024). Identifying the Antecedents of Trust-Based Collaboration in International Trade with Emphasizing the Intercultural Background. Commercial Surveys, 22(124), 1-25. doi: 10.22034/bs.2023.2008114.2825. [In Persian]
De Kerviler, G. and Rodriguez, C.M. (2019), “Luxury brand experiences and relationship quality for Millennials: the role of self-expansion”, Journal of Business Research, Vol. 102, pp. 250-262. https://doi.org/10.1016/j.jbusres.2019.01.046
Dev, M., Podoshen, J.S. and Shahzad, M. (2018), “An exploratory comparison of materialism and conspicuous consumption in Pakistan”, Journal of International Consumer Marketing, Vol. 30 No. 5, pp. 317-325. https://doi.org/10.1080/08961530.2018.1467292
Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: a review and research agenda. Journal of Strategic Marketing, 1-27. DOI: 10.1080/0965254X.2020.1758198
Eastman, J. K., Shin, H., & Ruhland, K. (2020). The picture of luxury: A comprehensive examination of college student consumers’ relationship with luxury brands. Psychology & Marketing, 37(1), 56-73. DOI: 10.1002/mar.21280
Eastman, J.K., Iyer, R., Shepherd, C.D., Heugel, A. and Faulk, D. (2018), “Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults”, Psychology and Marketing, Vol. 35 No. 3, pp. 220-236. https://doi.org/10.1002/mar.21082
Evangelista, F., Low, B.K. and Nguyen, M.T. (2019), “How shopping motives, store attributes and demographic factors influence store format choice in Vietnam: a logistic regression analysis”, Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 1, pp. 149-168. https://doi.org/10.1108/APJML-02-2018-0076
Gvili, Y. & Levy, S. (2019), Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience, Journal of Marketing Communications, 1-16. https://doi.org/10.1080/13527266.2019.1633552
Habibpour Getabi, K., Babai Hemti, Z., (2016) Demonstration consumption among families in Tehran (case study of regions 1, 7 and 19). Quarterly magazine of the Social Cultural Council of Women and Family. 19th year Number 73. Doi 10.22095/JWSS.2016.44402. [In Persian]
Hatami, K., Aghayari Hir, T., & Amir Kavasemi, A. (2017). A Study of the Effects of Self-Esteem and Religiosity on Conspicuous Consumption (The Case of: Students of the University of Tabriz). Ferdowsi University of Mashhad Journal of Social Sciences, 13(2), 23-44. doi: 10.22067/jss.v13i2.36685. [In Persian]
Ho, H.C. Awan, M. (2019), “The gender effect on consumer attitudes toward payment methods: the case of online Chinese customers”, Journal of Internet Commerce, Vol. 18 No. 2, pp. 141-169. https://doi.org/10.1080/15332861.2019.1584010
Horvath, C. Adıguzel, F. (2018), “Shopping enjoyment to the extreme: hedonic shopping motivations and compulsive buying in developed and emerging markets”, Journal of Business Research, Vol. 86, pp. 300-310. https://doi.org/10.1016/j.jbusres.2017.07.013
Norbakhash, S. Na., Jafari; P., Ghafari; F., Mansourian; Y., (2017) Dramatic consumption of youth: the future of consumerism. Future Management Research Quarterly. Year 22. Number 115. pp. 149-173. https://sanad.iau.ir/en/Journal/jmfr/Article/784553. [In Persian]
Jian, Y., Zhou, Z., & Zhou, N. (2019), Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement, Journal of Product & Brand Management, 28(4), 529-539. https://doi.org/10.1108/JPBM-08-2018-1981
khademi, M., Gaderyani, F., Nosrati, S. (2023). Effect of Attitude Functions on Intention to Purchase Counterfeits Brands in Iran; Analysis of the Role of Gender and Purchase Value. Commercial Surveys, 21(118), 35-60. doi: 10.22034/bs.2022.552727.2550. [In Persian]
Khazaeizadeh, H., Lotfizadeh, F., Abdolvand, M., Mohtaram, R. (2023). Designing a Strategic Model for the Success of Social Network Marketing Activities with Emphasis on the two Characteristics of Integrity and Responsiveness. Commercial Surveys, 21(120), 99-114. doi: 10.22034/bs.2022.560464.2617. [In Persian]
Ko, E., Costello, J.P. Taylor, C.R. (2019), “What is a luxury brand? A new definition and review of the literature”, Journal of Business Research, Vol. 99, pp. 405-413. https://doi.org/10.1016/j.jbusres.2017.08.023
Kubat, U. Swaminathan, V. (2015), Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism, International Journal of Research in Marketing, 32(4), 354-362. https://doi.org/10.1016/j.ijresmar.2015.04.003
Kumar, A. & Kashyap, A.K. (2018), “Leveraging utilitarian perspective of online shopping to motivate online shoppers”, International Journal of Retail and Distribution Management, Vol. 46 No. 30, pp. 247-263. https://doi.org/10.1108/IJRDM-08-2017-0161
Ladhari, R., Gonthier, J. and Lajante, M. (2019), “Generation Y and online fashion shopping: orientations and profiles”, Journal of Retailing and Consumer Services, Vol. 48, pp. 113-121. https://doi.org/10.1016/j.jretconser.2019.02.003
Leonidou, L.C., Leonidou, C.N., & Kvasova, O. (2013). Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior. European Journal of Marketing, 47(3/4), 525-556. https://doi.org/10.1108/03090561311297445
Li, K., Chen, Y. Zhang, L. (2020), “Exploring the influence of online reviews and motivating factors on sales: a meta-analytic study and the moderating role of product category”, Journal of Retailing and Consumer Services, Vol. 55, pp. 102-107. https://doi.org/10.1016/j.jretconser.2020.102107
Machado, J. C., Vacas-de-Carvalho, L., Azar, S. L., André, A. R., & Dos Santos, B. P. (2019). Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. Journal of Business Research, 96, 376-385. https://doi.org/10.1016/j.jbusres.2018.07.016
Meghisan-Toma, G.-M.; Puiu, S.; Florea, N.M.; Meghisan, F.; Doran, D. (2021) Generation Z’ Young Adults and M-Commerce Use in Romania. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1458-1471. https://doi.org/10.3390/jtaer16050082
Murphy, J. L., (2018). “Measuring Conspicuous Consumption”. Journal of Social Science for Policy Implications, Vol.6, No.2, pp. 26-33. http://dx.doi.org/10.2139/ssrn.3309304
Rahman, O., Benjamin, C.M., Fung, Z.C. and Gao, X. (2017), “A cross-national study of apparel consumer preferences and the role of product-evaluative cues”, Asia Pacific Journal of Marketing and Logistics, Vol. 29 No. 4, pp. 796-812. https://doi.org/10.1108/APJML-09-2016-0175
Ringler, C., Nancy, J., Sirianni, N.J., Gustafsson, A. Peck, J. (2019), “Look but don’t touch! The impact of active interpersonal haptic blocking on compensatory touch and purchase behaviour”, Journal of Retailing, Vol. 95 No. 4, pp. 186-203. https://doi.org/10.1016/j.jretai.2019.10.007
Semaan, R.W., Lindsay, V., Williams, P. and Ashill, N. (2019), “The influence of gender roles in the drivers of luxury consumption for women: insights from the gulf region”, Journal of Retailing and Consumer Services, Vol. 51, pp. 165-175. https://doi.org/10.1016/j.jretconser.2019.06.006
Shao, W. and Grace, D. and Ross, M. (2019), “Consumer motivation and luxury consumption: testing moderating effects”, Journal of Retailing and Consumer Services, Vol. 46 No. C, pp. 33-44. https://doi.org/10.1016/j.jretconser.2018.10.003
Sharif, K., Kassim, N. and Faisal, M.N. (2019), “Domains of Living and key demographics”, Asia Pacific Journal of Marketing and Logistics, Vol. 31 No. 2, pp. 359-377. https://doi.org/10.1108/APJML-02-2018-0040
Shimul, A.S. Phau, I. (2018), “Consumer advocacy for luxury brands”, Australasian Marketing Journal, Vol. 26 No. 3, pp. 264-271. https://doi.org/10.1016/j.ausmj.2018.05.016
Shermohammadi., Y, Abiyaran, P., Hashemi Baghi, Z., Taleghani; Gh. R., (2020). The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand (case study: Tabriz leather). The Journal of Productivity Management, 52(1), 117. https://sanad.iau.ir/journal/jpm/Article/671973?jid=671973&lang=fa. [In Persian]
Shirmohammadi, Y., Hashemi Baghi, Z. (2021). The Effect of Literary Tourism on Increasing Re-Visits to Tourism Destinations through Spirituality and Authenticity. International journal of Tourism, Culture & Spirituality, 5(1), 13-36. https://doi.org/10.22133/ijts.2021.136615. [In Persian]
Shirmohammadi, Y., Darabi, G., Hashemi Baghi, Z. (2020). The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh. Tourism Management Studies, 15(50), 221-252. doi: 10.22054/tms.2020.37757.2147. [In Persian]
Singh, R. (2019), “Why do online grocery shoppers switch or stay? An exploratory analysis of consumers’ response to online grocery shopping experience”, International Journal of Retail and Distribution Management, Vol. 47 No. 12, pp. 1300-1317. https://doi.org/10.1108/IJRDM-10-2018-0224
Sramova, B. Pavelka, J. (2019), “Gender differences and wellbeing values in adolescent online shopping”, International Journal of Retail and Distribution Management, Vol. 47 No. 6, pp. 623-642. https://doi.org/10.1108/IJRDM-08-2017-0173
Sumaco, F.T., Imrie, B.C. and Hussain, K. (2014), “The consequence of Malaysian national culture values on hotel branding”, Procedia-Social and Behavioral Sciences, Vol. 144, pp. 91-101. https://doi.org/10.1016/j.sbspro.2014.07.277
Sung, E., Calantone, R. and Huddleston, P. (2019), “Motivators of prestige brand purchase: testing cultural (in) stability of measures over time across the United States, Poland, and South Korea”, Journal of International Consumer Marketing, Vol. 32 No. 1, pp. 15-32. https://doi.org/10.1080/08961530.2019.1642172
Taqvai Yazdi, M., Panthea, P (2022) The Effect of Culture and Consumer Attitude on Luxury Brand Consumer Behavior (Case study: Apple brand). Journal of Interdisciplinary Studies in Marketing Management, Vol.1, No.1, Summer 2022, pp. 31-55. https://sanad.iau.ir/Journal/gism/Article/1001524. [In Persian]
Talebi, A. M., Hosni, G. R., Majdi; A. A., Kermani, M, (2021) Sociological explanation of clothing show consumption (case study: Birjand city - December 2019). Journal of Social Sciences, Faculty of Literature and Human Sciences, Ferdowsi University of Mashhad. Year 18. Number 1. p. 161-192. (DOI): 10.22067/SOCIAL.2021.69389.1022. [In Persian]
Wang, Zhaohua; Xue, Mengtian; Wang, Yutao; Song,Malin; Li, Shanjun; Daziano, Ricardo A. et al.(2019).’’Big data: New tend to sustainable consumption research’’. Journal of Cleaner Production, Vol.236, 1 November,117499. https://doi.org/10.1016/j.jclepro.2019.06.330
Wan-Ismail, W.N.A., Zakaria, N. and Abdul-Talib, A.N. (2016), “Craving vs compulsion for luxury goods? Trends and patterns of conspicuous consumption behavior in asian culture”, Neuroeconomics and the Decision-Making Process, pp. 287-297. https://www.igi-global.com/chapter/craving-vs-compulsion-for-luxury-goods/148120
Zakaria, N., Ayu Wan-Ismail, W.N., Abdul-Talib, A.N., (2020) Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of Marketing and Logistics. Emerald Publishing Limited. 1355-5855. DOI 10.1108/APJML-07-2018-0283
Zarei, A., Moradi, H., (2018) Hedonic and Utilitarian Values Effects on online purchase. Journal of Executive Management, 11 (21), 13-37. (DOI): 10.22080/JEM.2019.16324.2893. [In Persian]
Zarin-Kamar; S., Rahimi Nik; A., Heydari; A., (2023) The behavior model of buyers of luxury goods in the gold market: a qualitative study. Innovative Business Management Quarterly. 15th volume, number 58, pp. 115-134. https://journals.iau.ir/article_696555.html?lang=en. [In Persian]
Zhao, X., Zhao, K. and Deng, J. (2018), “Geography still matters: examine the role of location in online markets for foreign branded products”, Decision Sciences, Vol. 50 No. 2, pp. 285-310. https://doi.org/10.1111/deci.12337
