بررسی‌های بازرگانی

بررسی‌های بازرگانی

تاثیر قابلیت‌های دیجیتالی شدن بر نوآوری باز در کسب‌وکارهای کوچک تولیدی

نوع مقاله : ترویجی

نویسندگان
1 کارشناسی ارشد مدیریت بازرگانی، راهبرد شمال،گیلان، ایران
2 دانشجوی دکتری بازرگانی بازاریابی، دانشگاه زنجان، زنجان، ایران
3 دانشجو دکتری سیاست گذاری بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران
چکیده
شرکتهای کوچک تولیدی به عنوان یکی از بازیگران اصلی نظام نوآوری ملی و صنعتی، نیازمند تحقق نوآوری باز از طریق قابلیتهای دیجیتالی شدن برای به دست آوردن مزیت رقابتی در اقتصاد دیجیتال هستند. با این حال، تحقیقات موجود، شامل مطالعات مروری و دادههای گذشتهنگر بوده که منجر به درک ناکافی در خصوص موضوع شده است. در این راستا تحقیق حاضر با هدف بررسی تاثیر قابلیتهای دیجیتالی شدن بر نوآوری باز در بین کسبوکارهای تولیدی کوچک صورت گرفت. همچنین نقش تعدیلگر پویایی محیطی و آگاهی دیجیتال مدیران نیز در مدل بررسی شد. این تحقیق از نظر هدف کاربردی و از لحاظ شیوه گردآوری دادهها، توصیفی-پیمایشی است. جامعه آماری تحقیق شامل مدیران ارشد شرکتهای کوچک تولیدی در تهران است. ابزار گردآوری دادههای تحقیق پرسشنامه استاندارد بوده که روایی و پایایی آن مورد تایید قرار گرفت. تجزیهوتحلیل یافتههای حاصل از مدلسازی معادلات ساختاری با نرمافزار اسمارت پیالاس حاکی از آن است که قابلیتهای دیجیتالی شدن تاثیر مثبت و معنیداری بر نوآوریهای باز در شرکتهای کوچک تولیدی دارد. همچنین مشخص شد پویایی محیطی تاثیر قابلیتهای دیجیتالی شدن بر نوآوریهای باز را تعدیل میکند؛ اما نقش تعدیلگر آگاهی دیجیتال مدیران در این مسیر تایید نشد. این نتایج نقش قابلیتهای دیجیتالیسازی را برای هدایت نوآوری باز در کسبوکارهای تولیدی کوچک روشن میکند و راهکارهایی برای تحول دیجیتال و نوآوری باز در این شرکتها ارائه میکند.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

The impact of digitization capabilities on open innovation in small manufacturing businesses

نویسندگان English

arezoo hosseinzadeh 1
Hamideh honarmand 2
Sahar mehdipour picha 3
1 MSc Business Administration, Rahbord Shomal Guilan, Iran
2 PhD student of Administration marketing.. Zanjan. University, Zanjan., Iran.
3 PhD student of strategic management. Allameh Tabataba’i University, tehran, Iran.
چکیده English

Small manufacturing companies, as the main actors of the national and industrial innovation system, need to realize open innovation through digitization capabilities to gain competitive advantage in the digital economy. However, existing researches are based on review studies and retrospective data, which has led to insufficient understanding of the issue. In this regard, the current research aims to investigate the impact of digitalization capabilities on open innovation among small manufacturing businesses. Also, the moderating role of environmental dynamics and managers' digital awareness was also investigated in the model. This research is applied in term of goal, and a descriptive-survey research in terms of data collection method. The statistical population of the research includes the senior managers of small manufacturing companies in Tehran. Research data collection tool is a standard questionnaire whose validity and reliability were confirmed. Finally, data analysis by structural equation modeling with SmartPLS software indicates that digitalization capabilities have a positive and significant impact on open innovation in small manufacturing companies. It was also found that environmental dynamism moderates the impact of digitalization capabilities on open innovation. But the moderating role of managers' digital awareness in this direction was not confirmed. These results shed light on the role of digitization capabilities to drive open innovation in small manufacturing businesses and provide solutions for digital transformation and open innovation of these companies.

کلیدواژه‌ها English

Digitalization Capabilities / Open Innovation / Environmental Dynamics / Managers' Digital Awareness / Small Manufacturing Businesses
 
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دوره 22، شماره 125 - شماره پیاپی 125
خرداد و تیر 1403
صفحه 111-129

  • تاریخ دریافت 26 فروردین 1402
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