Commercial Surveys

The Effect of the Consumer's Attitude Toward Foreign Products in General on the Willingness to Buy Iranian Products

Pages 1-24

Zanyar Sheikhepoor, Asghar Moshabaki, seyyed Hamid Khodadad Hosseini, Fereshteh Mansouri Moayad Mansouri Moayad

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Investigating the Effect of Brand Personality on Customer Loyalty, Desire to Purchase and Tendency to Oral Advertising (Case Study of Iran Khodro Agencies of Shiraz City)

Pages 25-40

mohammad morteza paran, Ali Ramezani Ghotbabadi, PAYAM FARHADI

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Identification and Classification of Customer Loyalty Programs (Case Study of insurance customers Pasargad in Shiraz)

Pages 41-54

amin nikbakht, Abolghasem Ebrahimi, Kazem Askari far

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The Role of Oman Market for Iran's Export

Pages 55-68

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Review of the Patent Cooperation Treaty (PCT); A Window Toward Universal Patent System

Pages 69-80

zahra shakeri, zohreh Gheisari

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Selection and Ranking of Target Export Markets for Iranian Gas Regulator Product (Fuzzy Decision Approach)

Pages 81-92

Sina Shirtavani

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Modelling of Effective Factores of Empowerment of Capabiliry of Small and Medium Enterprises

Pages 93-112

mohammadreza rokhide

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