Commercial Surveys

Commercial Surveys

Identification and Evaluation of the Relationship between Factors Affecting Exports through the Use of Digital Platforms in Iranian Companies

Document Type : Original Article

Authors
1 Master of Enterpreneurship, Iran university of Science and Technology, Management, economics and engineering progress Department.
2 Assistant professor, Iran university of science and Technology, Management, economics and engineering progress Depantment.
Abstract
The use of digital platforms in exports has facilitated the path for many companies to increase their share of exports and internationalize. The adoption of this export-oriented approach among Iranian companies has received less attention so far due to insufficient familiarity with the potential capabilities of platforms and the existence of sanction limitations. Therefore, identifying important and influential factors on exports through online platforms, considering the country's conditions, seems necessary.
The present research, in terms of objective, application, and research method, combines both qualitative and quantitative approaches. In the qualitative method, through thematic analysis on the research background and in-depth guided interviews with managers of 12 Iranian exporting companies, important and influential factors were identified and extracted. In the quantitative section, by designing a questionnaire and selecting 10 experts using judgmental sampling method, employing the Delphi method, the level of impact and susceptibility of themes, as well as their mutual relationships, were determined. The results of questionnaire analysis indicated that "the necessity of comprehensive export support from the government" has the highest impact among other factors, and this factor along with "the macroeconomic environment of the country," "technological and internet infrastructures of the country," and "organizational structure and resources of the company" are among the key factors. Additionally, the factor of "positive characteristics of platforms," as an influential factor, has the most interaction with other factors. The present research is theoretically innovative in identifying these factors, as it has collected and presented the factors comprehensively in this area.
Keywords

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Volume 22, Issue 124 - Serial Number 124
March and April 2024
Pages 89-112

  • Receive Date 01 August 2023
  • Revise Date 26 December 2023
  • Accept Date 07 February 2024