Commercial Surveys

Commercial Surveys

Design and Analysis of the Strategic Model for the Export Development of Knowledge-Based Companies' Products (Case of Study: Kermanshah Province)

Document Type : Original Article

Authors
1 Department of Public Administration, Payame Noor University, Tehran, Iran
2 assistant professor,, management and entrepreneurship department, Razi university, kermanshah, iran.
3 Master of Business Administration, Payame Noor University, Tehran, Iran.
Abstract
One of the key development strategies is to focus on challenges in the international arena. This issue is particularly significant for knowledge-based companies engaged in market development, as it leads to value creation and wealth generation. The present study was conducted with the aim of designing and analyzing a conceptual model for the export development of products by knowledge-based companies in Kermanshah Province. In terms of purpose, the research is applied and follows a qualitative approach based on grounded theory. Data were collected through semi-structured, in-depth interviews with 16 experts—including CEOs, managers, and sales specialists of knowledge-based companies in Kermanshah Province—using purposive sampling until data saturation was achieved. The research data were analyzed through a three-step process of open, axial, and selective coding, following the systematic design of Strauss and Corbin and utilizing MAXQDA 2020 software. The coding process resulted in the identification of 582 open codes, 89 concepts, 27 subcategories, and 6 main categories. The validity and reliability of the research findings were confirmed using Lincoln and Guba's four criteria. Ultimately, background and intervening conditions, along with the central phenomenon, shaped the export development strategies for products of knowledge-based companies, leading to outcomes such as enhancing competitiveness, increasing revenue and profitability, strengthening brand positioning, human resource development, achievement of strategic objectives, sustainable growth, and expanding market share and influence.
 
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Volume 23, Issue 130 - Serial Number 130
March and April 2025
Pages 1-40

  • Receive Date 21 December 2024
  • Revise Date 07 February 2025
  • Accept Date 03 March 2025