Commercial Surveys

Commercial Surveys

Designing an Islamic Ethical Marketing Model with a Focus on Managerial Professional Commitment in Essential Goods Using the Content Analysis Method

Document Type : Original Article

Authors
mahdi Aminifard 1
Shahriar ANSARICHARSUGHI 2
Alireza Rousta 3
1 , Department of Business Management, Kish International Branch, Islamic Azad University, Kish Island, Iran
2 Department of Business Management ,central tehran Branch,Islamic Azad university,Tehran,Iran
3 Department of Business Management ,shahr-e-Qods Branch,Islamic Azad university,Tehran,Iran
10.22034/bs.2024.2040517.3021
Abstract
In today’s rapidly changing world, where business competition and consumer needs are constantly evolving, attention to ethical principles in marketing has gained increasing importance. Implementing Islamic values in business strategies not only helps enhance the quality and transparency of products but also leads to the establishment of trust and customer loyalty. This approach emphasizes managers’ commitment to ethical behavior and responsibility and seeks to improve organizational performance through adherence to correct and fair principles. Therefore, the goal is to design a model of Islamic ethical marketing with a focus on the professional commitment of managers. This research, with a qualitative approach, is applied in nature, and the content analysis method was used. The experts included faculty members and senior managers, and the interviewees consisted of 15 individuals selected through purposive sampling until theoretical saturation was reached. Data were collected through semi-structured interviews. To ensure validity and reliability, the findings were verified by the interviewees. Data analysis was conducted using the Braun and Clarke method with the MaxQDA qualitative data analysis software. The findings from the interview analysis revealed 16 basic themes, organized into 7 organizing themes and 1 overarching theme. The results also showed that adherence to ethical principles and professional commitments leads to gaining customer trust and enhancing organizational productivity. This approach, by integrating Islamic values and cohesive organizational structures, contributes to achieving sustainable goals and success in the market.
Keywords
Marketing / Islamic Ethical Marketing / Managerial Commitment / Essential Goods

Subjects

 
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Commercial Surveys
Volume 22, Issue 129 - Serial Number 129
January and February 2025
Pages 93-114

  • Receive Date 07 September 2024
  • Revise Date 26 October 2024
  • Accept Date 11 November 2024