Commercial Surveys

Commercial Surveys

Investigating and Identifying Support Measures for the Development of Exports in the Cooperative Sector

Document Type : Original Article

Authors
1 Assistant Professor of Public Administration, Payame Noor University. Tehran. Iran
2 Assistant Prof, Accounting Department, Payame noor university, Tehran, Iran
Abstract
Exports have become very important as an internationalization strategy in international markets, and the help of cooperatives to develop the country's non -oil exports is one of the most important activities and programs of the cooperative sector. The purpose of the present study is to identify support measures for export development in the cooperative sector. The research is of qualitative type and data was compiled in 2023 through interviews with 15 experts and elites of the border cooperatives and analyzed using MAXQDA a software. According to the findings of the research, appropriate platforms with sovereignty measures and support, cooperative capacity building, supply logistics (marketing/distribution/sales/packaging/advertising), improving national brand status, empowerment of cooperatives, networking and facilitating network governance in the cooperative sector Increasing influence and survival in export and formal marketing and e -commerce export and export markets were identified as strategies for export development in the cooperative sector.
 
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Volume 22, Issue 126 - Serial Number 126
July and August 2024
Pages 55-76

  • Receive Date 27 January 2024
  • Revise Date 02 July 2024
  • Accept Date 03 July 2024