Commercial Surveys

Commercial Surveys

Ranking of the export target market among the member countries of the ECO from the point of view of experts (case study of Meybod Yazd Kashi and Ceramics Company)

Document Type : پژوهشی - موردی

Authors
1 , Department of Business Administration, Faculty of Management, Payam Noor University, Karaj Branch, Alborz, Iran.
2 Department Management, Payame Noor University, ‎Tehran, Iran.
Abstract
Evaluation and selection of international hef markets It is one of the most sensitive and important strategic decisions in the export process. an decision making leads to damage and imposes a lot of costs on companies. The aim of this research is to rank the export target market of tiles and ceramics Considering the surplus production over consumption inside the country and the potential of the target market among the member countries of the ECO organization, from the point of view of the experts at the Meybod Tiles and Ceramics Company, Yazd , The current research method is applied and descriptive-survey type. The population and statistical sample size in this research consisted of 20 experts. In the present study, selective sampling was used to identify the samples .The method used to collect data in this research, The researcher made a pairwise comparison questionnaire and a decision matrix questionnaire, whose validity was checked and confirmed by experts and experts. Used Using hierarchical method and fuzzy TOPSIS, the weight and importance coefficient of factors and prioritization of member countries of ECO Trade Organization were calculated. Based on the analysis of the AHP technique and the EXPERT CHOICE approach, the pricing index and price analysis are in first priority. Based on the analysis of TOPSIS technique, the target market of Turkmenistan in the export of tiles and ceramics is Yazd in the first priority and Uzbekistan in the second place, and also Kazakhstan is in the third priority.
Keywords

Subjects


 
Ahmadi, A., & Hossein Pour, A. (2023). Identification of concentrated industrial activities with comparative advantage of exports and determination of target markets. Regional Economy and Development, 30(Spring and Summer 25), 103-139. [Doi: 10.22067/erd.2023.80494.1164] ‏‎(In Persian)‎
Ahmadzadeh, M., Noami, A., & Hashemi, S. M. (2021). Presenting the development model of international markets (case study: petrochemical products). Business Management, 13(2), 384-411. [Doi: 10.22059/jibm.2020.309822.3943] ‏‎(In Persian)‎
Ardakani, S., and Haddadian, S. (2012). Examining the competitiveness of Iran’s ceramic and tile industry with the revealed comparative advantage index (RCA), Second International Conference on Management, Entrepreneurship and Economic Development, Qom, University message of light. https://civilica.com/doc/286412/ (In Persian).
Bodlaj, M., & Čater, B. (2022). Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities. Journal of Business Research, 138, 256-265. https://doi.org/10.1016/j.jbusres.2021.09.034
Delisle, M. A. (2021). Linking creative tourism products to markets: target marketing, promotion, commercialization, and market readiness. Creative Tourism Activating Cult. Resour. Engaging Creative Travellers, 135-150. https://books.google.com/books
Dehdashti Shahrokh, Z., Jafari H. (2011). Factors affecting the selection of export target markets of Iran’s electricity industry, Industrial Management Studies Research, 9(24), 141-160. 20.1001.1.22518029.1391.9.24.7.4 (In Persian)
Dehghan, M., Mirghafouri, S.H., Marvati Sharifabadi, A., & Zare Ahmadabadi, H. (2023). Cognitive mapping of electronic business development of small and medium enterprises in Yazd province. Business Management Studies, 15(32), 84-101. doi: 10.22034/jbar.2023.18593.4184 (In Persian)
Garshasbi, A. R., & Dadashi, p. (2023). The system of problems and challenges of the industry, mining and trade sector on the eve of the seventh development plan. Business Reviews, 21(122), 33-48. [Doi:10.22034/bs.2022.1971334.2662] ‏‎(In Persian)‎
Ghorbani, M., Tawhidi, A.H. (2014). Investigating pricing strategies of Iranian exporters in international markets (dynamic panel data approaches), Business Research Journal, 20(77), 114-87. 20.1001.1.17350794.1394.20.77.4.7 (In Persian).
Hayat, S. (2018). Economic Cooperation Organization (ECO): Livestock Export, Determinants and its Potential-An Application of Gravity Model (Doctoral dissertation, PAKISTAN INSTITUTE OF DEVELOPMENT ECONOMICS). 1-87.https://file-thesis.pide.org.pk/pdf/
Hasanov, F. J., Javid, M., & Joutz, F. L. (2022). Saudi non-oil exports before and after COVID-19: Historical impacts of determinants and scenario analysis. Sustainability, 14(4), 1-38. https://doi.org/10.3390/su14042379
Hawkins, M. A. (2015). Market identification to generation: A practice theory market orientation. Journal of Strategic Marketing, 23(2), 112-121. https://doi.org/10.1080/0965254X.2014.914070
Hejazi, S.J., and Ghari, M. (2015). The effect of multimodal transportation in increasing productivity and reducing the cost of transporting goods in Imam Khomeini Port. Shabak, 2(3 (series 10) (volume 2 studies of engineering sciences)), 65-79. https://www.sid.ir/paper/501955/fa (In Persian).
Hosseini, M.A., Abedin Moghanaki, M. R., & Zahidtalban, A. (2023). Regional economic-commercial convergence between Iran and the Eurasian Economic Union. Business Reviews, 21(122), 1-32. [Doi: 10.22034/bs.2023.1987778.2724] ‏‎(In Persian)‎
Hosseini, M., & Amir Ahmadian, B. (2024). Economic and commercial integration of ECO and Iran Economic Cooperation Organization from 2001 to 2022. Country Studies, 2(1), 1-34. Doi: 10.22059/jcountst.2023.364807.1063 ‏‎(In Persian)‎
Ipek, I. (2020). The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework. International Marketing Review, 38(2), 205-248. https://doi.org/10.1108/IMR-02-2020-0017
Iran Trade Promotion Organization. (2019). Analysis of the foreign trade performance of the ‎Office of Export Coordination of Agricultural Products and Transformation Industries in 2019, ‎tehran (in Persian). ‎
Jahangiri, A., Vahabzadeh Menshi, Sh. (2017). Evaluation of digital marketing strategies on the export of trading companies (case study: petrochemical trading company), national conference of new models in management and business (with the approach of supporting national entrepreneurs). https://www.sid.ir/paper/898972/fa (In Persian).
KHorshidi, G., Aiwazinjad, S., Bayat, M. (2019). Design and explanation of the sustainable export model of tile and ceramic companies (case study: member companies of Bahardar Stock Exchange), Public Management Research, 45, 214-236. doi: 10.22111/jmr.2019.29969.4570‎ (In Persian)
Khosravi Asl, M. (2022). Importance of Kazakhstan’s export market and export development strategies to this country with SWOT model. Business Reviews, 20(117), 21-35. Doi: 10.22034/bs.2022.552703.2540 (In Persian)
Malek Al Sadati, S. S. (2017). Consumption pattern, market size and business opportunities in Kazakhstan, publications of Iran Chamber of Commerce, Industries, Mines and Agriculture, first edition. ‎(In Persian).‎
Mehrnoosh, M., & Shamshiri, F. (2017). Prioritizing target markets for the export of Iran construction services. Iranian Economic Review, 21(3), 621-637. 10.22059/ier.2017.62943
Modaresi, M., Afrasiabi, S., Bagheri Qarabalag, H., & Khani, F. (2020). Prioritization of target markets for Iranian tomato export using numerical taxonomy method. Scientific Research Journal of International Business Management, 3(2), 103-119. doi: 10.22034/jiba.2020.10749 (In Persian)
Mohebi, H., & Zare Mehrjardi, A.R. (2019). Investigating the impact of proactive market orientation in creating market changes and its consequences in the tile and ceramic industry. Business Reviews, 17(98), 98-113. doi ‎‎20.1001.1.26767562.1398.17.98.6.8‎ (In Persian)
Monteiro, A.P., Soares, A.M., Rua, O.L. (2019). Linking intangible resources and entrepreneurial orientation toexport performance: The mediating effect of dynamic capabilities. Journal of Innovation & Knowledge, 4(3), 179-187. https://doi.org/10.1016/j.jik.2019.04.001
Moradi, M., Moradi, P. (2015). Estimation of the market power of export demand of Iran’s tile and ceramic industry: with the analysis of the Iraqi market, the first national conference of Iran’s industrial economy, Tabriz, University of Tabriz. https://civilica.com/doc/472835/(In Persian).
Nili, M. (2020). Which way is Iran’s economy going, Tehran: dunay eghtasad (in persian). ‎
Hoque, M. T., Ahammad, M. F., Tzokas, N., Tarba, S., & Nath, P. (2022). Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39(3), 431-462. https://doi.org/10.1108/IMR-01-2021-0003
Powers, T. L., & Hahn, W. (2004). Critical competitive methods, generic strategies, and firm performance. International Journal of Bank Marketing, 22(1), 43-64. https://doi.org/10.1108/02652320410514924
Samii Ashkazari, M., Soleimani, G.R., & Shams, K. (2017). Explanation and analysis of the evaluation of strategies for entering foreign markets (case study: tile and ceramic cluster of Yazd province). Business reviews, 16(No. 88-89), 63-78. https://barresybazargani.itsr.ir/article_34479.html (In Persian).
Soltani Gardframarzi, R., (2013), developing a marketing strategy in dealing with tile and ceramic target markets using game theory (study area: export performance of selected tile and ceramic manufacturing companies in Yazd province in the country) Iraq), Government Master’s Thesis - Ministry of Science, Research, and Technology - University of Science and Art - Faculty of Humanities (In Persian)
Zare, Z., Dehghan Khavari, S., & Mirjalili, S.H. (2023). Investigating the impact of business analysis on the economic performance of companies with the mediating role of information quality, innovation and agility (case study: tile and ceramic factories in Yazd province). Business Reviews, 21(122), 49-70. Doi: 10.22034/bs.2023.1983244.2697 ‏ ‏‎(In Persian)‎.
White, P. R. (2010). The conflict between competition policy and the wider role of the local bus industry in Britain. Research in Transportation Economics, 29(1), 152-158. https://doi.org/10.1016/j.retrec.2010.07.020
WWW.Doomiro.com/export-services-‎ceramic-tiles/export-ceramic-tiles,2024, 4, 1.
Yavari, Z., Mansouri, A. (2022). prioritizing export target markets of the steel industry based on market attractiveness indicators in line with strategy, Shabak specialized scientific publication, 8(2), 65-78. https://sid.ir/paper/1008521/fa (In Persian).
 
 
Volume 22, Issue 125 - Serial Number 125
May and June 2024
Pages 31-50

  • Receive Date 01 March 2024
  • Revise Date 23 April 2024
  • Accept Date 05 May 2024