Commercial Surveys

Commercial Surveys

Strategic Analysis of the Cement Industry to Realize the Vision of the Strategic Document of that Industry in the Horizon of 1404

Document Type : definition

Authors
Nafiseh Eskandari 1
Mahdi Mohammadi nasab 2
1 Faculty of Management and Economics, Qom University, Qom. Iran
2 management department, management and economics faculty, university of Qom, Qom, ran
10.22034/bs.2023.1988675.2737
Abstract
The cement industry is one of the key industries in economic development and plays a significant role in the development of the country’s infrastructure. The aim of the current research is to identify the strengths, weaknesses, opportunities and threats facing the cement industry and to provide solutions to improve it in order to realize the vision document of the industry, as well as recommendations for policy makers in the seventh economic development plan. In this research, the state of the cement industry has been described based on reports and statistics, and further, analytically based on articles, reports and related documents, suggestions have been presented to strengthen the cement industry. According to the results of the current research, the high capacity of cement production, access to high-quality raw materials and abundant energy resources are among the most important strengths of the cement industry; And the directive policy to control the base price in the commodity exchange, the excess production and supply of cement and the limited market for this product, the reduction of the construction budget and economic stagnation in the country are among the most important weaknesses of the cement industry. One of the most important opportunities available is the proximity to the target markets, the construction development program of the 13th government and the demand for cement to build 4 million national houses and discover new export markets. One of the most important threats is the possibility of freeing the energy rate and increasing the energy consumption rate, environmental restrictions and imposing restrictions on the import of cement by the export target countries through the imposition of tariffs. On this basis, the continuous implementation of housing construction plans for low-income groups, improvement of construction budgets through the implementation of performance-based budgeting in devices and the resulting savings...; Improving the business environment is one of the effective factors in economic prosperity by removing annoying laws, creating investment security, removing international restrictions, ... with the efforts and assistance of the judiciary, the Ministry of Security and Economy, etc.; Strengthening the country’s foreign policy and economic diplomacy in order to support exports by carrying out some activities such as untangling banking restrictions in order to solve the problem of excess production and supply of cement, among the solutions and recommendations for policymakers to improve the state of the cement industry.
 
 
Keywords
Cement Industry/ Vision Of Cement/ Strengths and Weaknesses/ Opportunities and Threats
Subjects
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Commercial Surveys
Volume 21, Issue 122 - Serial Number 122
November and December 2023
Pages 105-134

  • Receive Date 05 February 2023
  • Revise Date 11 April 2023
  • Accept Date 29 April 2023