Commercial Surveys

Commercial Surveys

Identification of Barriers to the Development of Discount Stores in Iran

Document Type : operational

Authors
Zahra Aghajani 1
Elnaz Miandoabchi 2
1 Faculty Member, Institute for Trade Studies and Research
2 Faculty Member, Institute for trade studies and research
Abstract
Discount stores are especially targeted to low and middle income classes, by attracting and satisfying them with keeping the prices at low levels, utilizing economics of scale (buying and selling at low prices), low margins despite high volumes of sales, and providing goods with affordable prices (given their acceptable qualities).
Due to the novelty of discount stores model in Iran, identifying the development barriers for this type of stores is of great importance. In this study, after introducing the notion of discount stores and the related experiences across the world, the major barriers to the development of these stores in Iran are identified using methods such as interview, questionnaire and statistical tests. Finally, operational solutions are developed for resolving the barriers
Keywords
Discount Stores / Development Barriers / Operational Solutions
Baourakis et al., (2011), “Food Chains: Quality, Safety and Efficiency in a Challenging World”, Routledge.
http://english.bim.com.tr.
Economic Impact Report – How Aldi Contributes to The UK Economy, (2017), www.cebr.com.
Encyclopedia of Business and Finance, (2007), Discount Stores.
Fung Global Retail and Technology, (2016), Turkey Retail Overview: Charachteristics, Developments and Prospocts.
Hausman J. and Leibtag, E., (2006), “The Consumer Benefits From Increased Competition in Shopping Outlets: Measuring the Effect of Wal-Mart”, MIT, Independent Activities Period (IAP).
Leary K.O., (2017), The Barricades Slowing Lidl and Aldi’s Growth and Retail Advance, www.bxtvisuals.com.
The Hard Discounter Report: and Overview of Aldi and Lidl in Europe, (2007), Consumer Insight.
The Local, (2012), Discount giant Aldi ‘took government subsidies’, www.thelocal.de.
USDA Foreign Agricultural Services, (2017), German Food Retail.
USDA Foreign Agricultural Services, (2017), German Food Retail.
USDA Foreign Agricultural Services, (2018), Turkish Food Retail Industry.
Wells J., (2018), Lidl to accelerate pace of store openings in September, www.grocerydrive.com.
www.competitionpolicyreview.gov.au, (2014),Submission to the Competition Policy Review: made by Aldi Stores.
www.theatlas.com.
Commercial Surveys
Volume 17, Issue 96
September and October 2019
Pages 105-115

  • Receive Date 28 March 2019
  • Accept Date 08 April 2019