شناسایی عوامل موثر بر بازآفرینی شغلی کارکنان بازاریابی در بخش صادرات شرکت زر ماکارون

فرجام, سعید; راهدار, لیلا

doi:10.22034/bs.2022.1971321.2663

شناسایی عوامل موثر بر بازآفرینی شغلی کارکنان بازاریابی در بخش صادرات شرکت زر ماکارون

نوع مقاله : ترویجی

نویسندگان

¹ استادیار گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران

² کارشناس ارشد مدیریت ، دانشگاه پیام نور، تهران، ایران

10.22034/bs.2022.1971321.2663

چکیده

هدف این پژوهش شناسایی عوامل موثر بر بازآفرینی شغلی کارکنان بازاریابی در بخش صادرات می‌باشد. تاثیر بازآفرینی شغلی می‎تواند بسیار زیاد باشد و تاثیراتی همچون پایداری، انعطاف‌پذیری، مشارکت و عملکرد در کسب و کار. در واقع کنترل بیشتر بر وظایف و بهره‌گیری از نقاط قوت و تجربیات منحصر به فرد کارکنان به آنها کمک خواهد کرد تا در کارهایشان پیشرفت کنند و احساس رضایت، اعتماد به نفس و شادی داشته باشند. پژوهش حاضر از نظر هدف کاربردی و از حیث جمع‌آوری داده‌ها پژوهشی توصیفی ‌‌است.
برای تجزیه‌وتحلیل از روش تکنیک مدل‌‌یابی معادلات ساختاری استفاده ‌شده است. جامعه آماری این پژوهش کارشناسان بازاریابی در بخش صادرات در شرکت زر ماکارون به تعداد 210 هستند. بنابراین، روش نمونه‌‌گیری در دسترس است که باتوجه ‌‌به معلوم ‌‌بودن جامعه آماری، حجم نمونه با سطح اطمینان 95/0، بر اساس فرمول کوکران تعداد 132 نفر مشخص شده است. با‌‌توجه‌‌ به پیمایشی ‌‌بودن پژوهش برای جمع‌آوری داده از ابزار پرسشنامه استفاده‌شده است. روایی پرسشنامه در مرحله اول از طریق روایی محتوی، سپس از طریق روایی همگرا و واگرا مورد تأیید قرار گرفت. پایایی پرسشنامه با ضریب آلفای کرونباخ مورد تأیید قرار گرفت.
ابتدا بر اساس مبانی نظری مدل مفهومی طراحی شد که طبق چارچوب نظری سه متغیر شخصیت فعال، ابتکار شخصی و معناداری کار بر بازآفرینی شغلی موثر قلمداد شدند. سپس نتایج بخش تحلیلی نشان داد شخصیت فعال بر بازآفرینی شغلی تأثیر معنادار دارد. ابتکار شخصی بر بازآفرینی شغلی تأثیر معنادار دارد. معناداری کاری بر بازآفرینی شغلی تأثیر معنادار دارد. بدون شک می‎توان گفت بازآفرینی شغلی کارکنان به یکی از مهم‌ترین و چالش‌برانگیزترین موضوعات در بین شرکت‌ها به‌خصوص در بخش صادرات تبدیل شده است. با این وجود بهتر است که بازآفرینی شغلی برای شرکت‌ها و سازمان‌ها به طور کامل بررسی شود.

کلیدواژه‌ها

بازآفرینی شغلی / کارکنان بازاریابی / صادرات

عنوان مقاله [English]

Identifying Factors Affecting the job Crafting of Marketing Employees in the Export Department of Zar Macaroon Company

نویسندگان [English]

Saeid Farjam ¹
leyla rahdar ²

¹ Assistant Professor of Business Management Department, Payame Noor University, Tehran, Iran

² Payam Noor Hormozgan Kish International Unit, Tehran, Iran

چکیده [English]

Introduction: The purpose of this study is to identify the factors affecting the job crafting of marketing staff in the export sector. The impact of job crafting can be very high and impacts such as stability, flexibility, participation and performance in business. In fact, having more control over tasks and taking advantage of the unique strengths and experiences of employees will help them to progress in their work and feel satisfied, confident and happy. The present study is a descriptive research in terms of applied purpose and in terms of data collection.
Method: Structural equation modeling technique has been used for analysis. The statistical population of this research is 210 marketing experts in the export sector in Zar Macaroni Company. Therefore, sampling method is available that due to the uncertainty of the statistical population, the sample size with a confidence level of 0.95, based on the Cochran’s formula of 132 people has been determined. Due to the survey and the lack of research, a questionnaire was used to collect data. The validity of the questionnaire was first confirmed through content validity, then through convergent and divergent validity. The reliability of the questionnaire was confirmed by Cronbach’s alpha coefficient.
Results: First, a conceptual model was designed based on the theoretical foundations, which according to the theoretical framework, the three variables of active personality, personal initiative and work significance were considered effective on job crafting. Then, the results of the analytical section showed that active personality has a significant effect on job crafting. Personal initiative has a significant effect on job creation. Meaningfulness of work has a significant effect on job crafting. Undoubtedly, it can be said that the job crafting of employees has become one of the most important and challenging issues among companies, especially in the export sector. However, it is better to thoroughly examine job crafting for companies and organizations.

کلیدواژه‌ها [English]

Job Crafting / Marketing Staff / Export

مراجع

Albert, M. A. (2020). Elucidating the Relation of Proactive Personality with Job re-creation: Does Autonomy Matter? : Bowling Green State University.

Afsar, B., Masood, M., & Umrani, W. A. (2019). The role of Job re-creation and knowledge sharing on the effect of transformational leadership on innovative work behavior. Personnel Review.

Chang, P. C., Xiaoxiao, G., & Wu, T. (2021). Sense of calling, Job re-creation, spiritual leadership and work meaningfulness: a moderated mediation model. Leadership & Organization Development Journal.

Dan, C. I., Roşca, A. C., & Mateizer, A. (2020). Job re-creation and performance in firefighters: The role of work meaning and work engagement. Frontiers in Psychology, 11, 894.

Demerouti, E.; Bakker, A.B.. (2015). Halbesleben, J.R.B. Productive and counterproductive Job re-creation: A daily diary study. J. Occup. Health Psychol., 20, 457-469.Holcombe, K. J., Byrne, Z. S., & Mattingly, V. P. (2016). Job re-creation for work meaningfulness and identity: The role of needs satisfaction. Unpublished manuscript.

Garg, N., Murphy, W., & Singh, P. (2021). Reverse mentoring, Job re-creation and work-outcomes: the mediating role of work engagement. Career Development International.

Griep, Y., Vanbelle, E., Van den Broeck, A., & De Witte, H. (2022). Active emotions and personal growth initiative fuel employees’ daily job crafting: A multilevel study. BRQ Business Research Quarterly, 25(1), 62-81.

Hakimi. (2021). The role of dynamic personality on job satisfaction with the mediation of job meaning. Journal of Positive Psychology, 6(2), 35-48.

Khan, M. M., Mubarik, M. S., Islam, T., Rehman, A., Ahmed, S. S., Khan, E., & Sohail, F. (2021). How servant leadership triggers innovative work behavior: exploring the sequential mediating role of psychological empowerment and Job re-creation. European Journal of Innovation Management.

Lee, J. Y., & Lee, Y. (2018). Job re-creation and performance: literature review and implications for human resource development, Human Resource Development Review, 17(3), 1-37.

Li, H., & Yang, X. (2018). When a calling is living Job, crafting mediates the relationships between living a calling and work engagement, Journal of Chinese Human Resource Management, 9(2), 77-106.

Moon, T.-W., Youn, N., Hur, W.-M., & Kim, K.-M. (2020). Does employees’ spirituality enhance job performance? The mediating roles of intrinsic motivation and Job re-creation. Current Psychology, 39(5), 1618-1634.

Nemkova, E. (2014). Decision-making in an export context: combining planning and improvisation to improve export performance. Loughborough University.

Oliveira, J. S. (2015). Export marketing adaptation and export performance. Loughborough University.

Payne, A. K. H., & Katrinli, A. (2020). Microfoundations of firm capabilities in the context of international business exploring the role of export department employees employees. Management Research Review.

Petrou, P., Demerouti, E., & Schaufeli, W. B. (2015). Job re-creation in changing organizations: Antecedents and implications for exhaustion and performance. Journal of occupational health psychology, 20(4), 470.

Philip, J. (2021). A multi-study approach to examine the interplay of proactive personality and political skill in Job re-creation. Journal of Management & Organization, 1-20.

Rasouli, N., Rasoolimanesh, S. M., Rahmani, A. K., Momayez, A., & Torabi, M. A. (2022). Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?. Journal of Hospitality Marketing & Management, 1-26.

Tims, M., Bakker, A. B., & Derks, D. (2012). Development and validation of the Job re-creation scale. Journal of vocational behavior, 80(1), 173-186.

Vermooten, N., Boonzaier, B., & Kidd, M. (2019). Job re-creation, proactive personality and meaningful work: Implications for employee engagement and turnover intention. SA Journal of Industrial Psychology, 45(1), 1-13.

Yepes-Baldo, M.; Romeo, M.; Westerberg, K., & Nordin, M. (2016). Job re-creation, employee well-being, and quality of care. Western Journal of Nursing Research, 40(1), 1- 15.

Zhang, F.; Parker, S.K. (2019 ). Reorienting Job re-creation research: A hierarchical structure of Job re-creation concepts and integrative review. J. Organ. Behav. 40, 126-146.