مروری بر مدل‌های بین المللی‌سازی شرکت‌ها

نوع مقاله : مروری

نویسندگان

1 کارشناسی ارشد مدیریت بازاریابی بین الملل-دانشکده علوم انسانی- دانشگاه شاهد

2 دانشیار گروه مدیریت بازرگانی، دانشگاه شاهد

چکیده

افزایش حجم تجارت جهانی و تغییرات مربوط به آن‌ در محیط اقتصادی کشورها سبب افزایش رقابت در کسب و کارها گردیده و بین‌المللی‌سازی را به یکی از مؤلفه‌های اساسی استراتژی‌های کسب و کار در بسیاری از شرکت‌های جهان تبدیل نموده است. تا‌کنون تلاش‌های بسیاری برای درک این فرایند صورت گرفته و تعاریف زیادی نیز برای بین‌المللی‌سازی شرکت‌ها ارائه شده است. بین‌المللی‌سازی شرکت‌ها یکی از موضوعاتی بوده است که در سال‌های اخیر توجه بسیاری از محققان را به خود جلب کرده و در طول زمان نیز مدل‌های بسیاری برای تبیین این فرایند ارائه شده است. علی‌رغم تفاوت‌های موجود در این نظریه‌ها، مدل‌ آپ‌سالا، مدل‌های I و مدل رفتارهای پیش از صادرات بر فرایندهای داخلی شرکت‌ها برای رسیدن به اهداف بین‌المللی‌سازی تمرکز دارند ولیکن مدل‌های شبکه‌ای به دنبال توصیف فرایند بین‌المللی‌سازی شرکت‌ها بر اساس ایجاد و حفظ روابط با سایر شرکت‌ها هستند. هدف از نگارش این مقاله ارائه تصویری کلی و شفاف از مدل‌های بین‌المللی‌سازی و هم‌چنین بیان تفاوت‌های موجود بین این مدل‌ها می‌باشد.

کلیدواژه‌ها


عنوان مقاله [English]

: A Review of the Internationalization Models of Firms

نویسنده [English]

  • mostafa ghazizadeh 2
چکیده [English]

The Increasing Growth of the world trade volume and it’s changes has made internationalization as one of the key components of business strategies in many companies in the world. So far, many attempts have been made to understand this process, and there are many definitions for the internationalization of companies. Internationalization of companies is one of the issues that has attracted the attention of many researchers in recent years. Over time, many models have been presented to explain this process. Despite the differences in these theories, the Apalsa model, I models and pre-export behavior models focus on the internal processes of companies to achieve internationalization goals, but network models seek to describe the internationalization process of companies based on the establishment and maintenance of relationships with other companies. The purpose of this article is to present a comprehensive and transparent picture of internationalization models their well as their differences.

کلیدواژه‌ها [English]

  • Internationalization / Upsala Model / Network Theory
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