نوع مقاله : ترویجی
نویسندگان
1 استادیار، گروه حسابداری، دانشگاه پیام نور، تهران، ایران
2 دانشجوی کارشناسی ارشد مدیریت، دانشگاه پیام نور، تهران، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Aim: Today, the use of floating thinking orientation has become a means to gain a competitive advantage in businesses. The new developments of the 21st century and the globalization of the blue ocean strategy, followed by the emergence of new methods of employee retention, have taken place.
Methodology:The current research is correlational in terms of descriptive method. The statistical population was made up of the customers of Mino Industrial Group, who were selected through the cluster sampling method by determining the sample size of 518 people and were surveyed. In order to collect data, a standard questionnaire was used and the data analysis was based on It was done through Lisrel software.
Findings: After analyzing the results and the importance of the components, in order, increasing absenteeism, making things more agile and facilitating, increasing job burnout, reducing citizenship behavior among employees, reducing organizational commitment, increasing the level of organizational knowledge and gaining more experiences, reducing organizational health, optimal use of organization resources, greater understanding between employers and workers, reducing motivation and work morale, improving job adaptation, lack of understanding of organizational justice, reducing job satisfaction and loyalty, improving performance, reducing job security, Improving job recognition, reducing organizational trust, reducing costs, and improving productivity from the perspective of Mino Industrial Group employees were prioritized respectively.
Conclusion:The analysis of the research hypotheses of floating thinking orientation in the Blue Ocean strategy has a positive and significant effect on the retention of employees of Mino Industrial Group and they were confirmed.
کلیدواژهها [English]
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